The location of the center in a thriving area of Tel Aviv is ideal for businesses. Close by, there are restaurants, shopping centers, and other attractions as well as several transport links. The Ma’ariv junction is one of the primary employment areas in the city center and has a wide range of services nearby. Furthermore, due to its convenient position close to the Yitzhak Sadet, Menachem Begin, David Hachmi, and Hatzmaut streets, commuting to and from the center is hassle-free. In addition to this perfect accessibility via car with designated parking spots nearby for visitors, guests can hop onto Tel Aviv's largest station – the light rail – that is located adjacent to the complex.